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Subaru

Subaru gunning for gold

X-Games/National Business Conference

Subaru chose IntegraSVto showcase new 2012 Subaru models for both a B2C event at the X-Games in Los Angeles, CA and a B2B event at Chicago’s Soldier Field, welcoming dealers and corporate executives from around the world to attend the Subaru National Business Conference.

Subaru and Rally Sport enthusiasts were invited via social media and radio spots for a 3 day red carpet premiere at the X-Games, where Subaru owners enjoyed priority access to the event. Guests were treated to free Subaru apparel and a special appearance from Subaru's own David Higgins.

Attendees were informed about the new 2012 models by certified product specialists who encouraged new potential owners to become part of the Subaru family.

The 2 day National Business Conference included special presentations on new 2012 models, a drag race demonstrating Subaru's 2011 and 2012 models, comparison demonstrating Subaru benefits and a chance to cool off in the Human Car Wash.

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