NATIONAL GUARD NATIONWIDE TOUR

The National Guard needed a way to reach thousands of potential new soldiers with an innovative and powerful marketing tool.

Crossing the US, visiting more than 40 cities and covering more than 30,000 miles, the National Guard presented the short film "Citizen Soldier: Something Greater Than Yourself" to promote the reality and the honor of being a part of the National Guard.

Exceeding expectations, the National Guard met more than 250,000 participants over two years, showcasing the national tour at airshows, NASCAR, drag racing events, state fairs and universities, resulting in unprecedented recruiting levels.

A full branding wrap was applied to both the Cinetransformer and tractor, serving as a mobile billboard and generating millions of impressions from coast to coast.