BRAZIL, something for everyone

Given the need to promote domestic tourism and generate revenue that will strengthen nation, the Brazil Ministry of Tourism, in partnership with Sao Paulo Association of Travel Agencies (AVIESP) have chosen IntegraSV's CineTransformer to communicate their message. The campaign highlighted unique destinations, activities and overall experience available throughout the country of Brazil.

This tour took place over a period of three months within the summer. Visiting over 30 cities, the CineTransformer brought the tourism message directly to the people of Brazil, in a fun and innovative way. The result of this activity was to enhance the tourism industry within the country.

The CineTransformer was transformed into a mobile showroom featuring several plasma TV's installed in separate areas of the unit. Each area featured a different type of destination including beach destinations, hiking, night life, etc.