Fox sports en Españole up front mobile tour

Executives from Fox Sports en Español were bored with the idea of staging a “same old” traditional upfront advertising presentation in New York, so the network decided to take the presentation directly to the buyers right in their hometowns.

To inform their advertisers about their new programming for the upcoming season, Fox Sports en Español chose IntegraSVto bring their message to advertisers in America's most important media markets. The network was able to drive the passion of sports to each city by offering an unprecedented experience to attendees.

Unlike previous presentations, the tour gives attendees a better look at FSE's IntegraSVtion capabilities by showcasing TV, mobile and Internet properties.

Guests were treated to a multimedia presentation on exciting programming for the broadcast year ahead, a live performance from stand-up comedian Monique Marvez, and an outdoor party under the adjacent tent where guests enjoyed a fiesta with competitive games, food and fun.

With both live presenters and high definition video with surround sound, FSE was able to create a high impact presentation, allowing media buyers to experience firsthand the network's new shows and explore ways to incorporate FSE’s new content into their marketing plans.

The tour generated a huge buzz across the web and in local and national media.